About Us

Avour is a British company with a simple mission of offering you high quality and great value watch straps, enabling you to get more enjoyment from your watch collection.

We’re deeply passionate about watches and over the years we’ve learned that new straps can make a huge improvement to the appearance, comfort and pleasure that comes from owning a watch you love.

Whether it’s replacing an old or broken strap, improving your style and appearance, or just trying to find something that gives you more variety, we’ve got you covered!

Our Values


We’ve spent countless hours making sure that our products are excellent quality and are fit to be used with the even the most premium watch brands. We’re proud of our products and we’re confident that you will be too

Customer Service

We want to delight you and exceed your expectations, whether that’s through product, price, customer service or something else. We pride ourselves on being humble, friendly and really listening to what our customers tell us

Giving Something Back

We believe that every business has a responsibility to give something back to the society they operate in. That’s why we donate 2.5% of our profits to Age UK, a British charity, which supports older people and aims to help them love their later years

What Do Our Customers Say?

We're very proud to say that all our products are rated 5 stars by our customers - you can see the full details on our deciated review page by clicking the button below.


If you’d like to contact us for any reason, the best way is to email us at customersupport@avourwatchstraps.com - we look forward to hearing from you.

Alternatively, you can contact us using our webform, which you can find here.